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Marty Baker's BIO and Coaching Philosophy
Marty's Bio
Marty Baker – Running Coach & Founder of East Coast Running, LLC
My name is Marty Baker, and I’ve been a passionate runner since 1985. As a high school senior in 1988, I set school records in the 1600m and 3200m runs at Farmville Central High School (NC) I continued my running career at East Carolina University (ECU), earning a varsity letter for the Men’s Cross Country Team. In the summers of 1990 and 1991, I competed as the running leg of a local triathlon relay team before fully embracing triathlons in 2010. By 2013, I shifted my focus to half marathons and marathons, building on over 35 years of running experience.
My coaching journey began in 1997 as the Head Cross Country Coach at Farmville Central High School, where I led the boys' team to a dominant 36-0 conference record (1997-1999) and three consecutive championships. The girls’ team also claimed a conference title in 2000-2001. I was honored as the Eastern Plains Conference Cross Country Coach of the Year in 1997 and 1999.
Since 2014, I’ve been dedicated to coaching individual runners, helping them achieve their personal bests. Most recently, I founded East Coast Running, LLC on February 7, 2024, to provide expert coaching and support to runners of all levels.
Coaching Philosophy
Whether working with athletes in person or online, my coaching approach is built on positive relationships, personalized guidance, and open communication. I believe in motivating and supporting each runner while providing prompt, constructive feedback to ensure continuous improvement.
Training plans are not one-size-fits-all. I tailor each program to fit evolving fitness levels and accommodate scheduling conflicts from work, school, and life’s unexpected challenges. Open communication is key—I’m always available to adjust workouts as needed, keeping you on track and moving forward.
Athletes have unlimited access to me via text, email, and scheduled calls, ensuring you always have the support and guidance you need to stay focused, confident, and running strong.